The Effect in Cognitive, Affective, and Behavior of Using Electronic Gadget among University Students

International Journal of Research and Innovation in Social Science (IJRISS) | Volume II, Issue XII, December 2018 | ISSN 2454–6186

The Effect in Cognitive, Affective, and Behavior of Using Electronic Gadget among University Students

F. Mariam1, M.Y. Kamal2, Z.M. Lukman3, C.Azlini4, R. Normala5

1,2,3,4,5Faculty of Applied Social Science, University Sultan Zainal Abidin, Kuala Nerus, Terengganu, Malaysia

Abstract— The problem of using electronic gadgets is increasing as a result of rising modern development and the widespread sophistication of the internet. This main purpose of this study is to identify the effect in cognitive, affective and behavior of electronic gadget among university students. The data was collected through questionnaire and analyzed using descriptive statistics. The descriptive statistic is reported by frequency and percentage to show the effect in cognitive, affective and behavior of electronic gadgets. A total of 352 respondents had completely answered the questionnaire. The result shows behavior effect greatly affects the use of the electronic gadget.

Keywords— Electronic gadget, Cognitive, Affective, Behavior

I. INTRODUCTION

There are billions of people using electronic gadgets around the world [7]. By 2018, it has been estimated that there are over seven billion electronic gadgets used by accessing the internet continuously [9]. Accessing the internet is an important feature of today’s electronic gadgets [14]. Smartphones are no longer just phones but mobile multimedia devices are the same as tablets and laptops [21]. Social media, internet services, multimedia applications, and others are the cause of persistent demand by consumers, which has led to the rapid increase in the use of electronic gadgets today [20]. For example, in 2013 the average download rate was almost 1.4 Megabit per second, which nearly tripled the average speed from 2012 which is only 520 Kilobits per second [12].

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