The Role of Innovation Capability on Batik Fashion Industry as an Intervening Variable

International Journal of Research and Innovation in Social Science (IJRISS) | Volume II, Issue V, May 2018 | ISSN 2454-6186

The Role of Innovation Capability on Batik Fashion Industry as an Intervening Variable

Ayesha Saleem1, Dr. Muhammad Imran Hanif2, Abu Bakar Abdul Hamid3

1MS Scholar, Institute of Banking and Finance, Bahauddin Zakariya University, Multan Pakistan
2Assistant Professor, Institute of Banking and Finance, Bahauddin Zakariya University, Multan Pakistan
3PhD, Professor of Marketing and Supply Chain Management, Putra Business School (PBS), Universiti Putra Malaysia (UPM), 43400 Serdang, Selangor. Malaysia

Abstract: – This study aims to examine as a role of business innovation, entrepreneur competencies, quality management and innovation capability on batik fashion industry and performance. The issue of the examination is the secret to enhance development capacities and execution of SMEs woven and fashion industry in Multan. The sample in this study is SMEs woven and fashion industry employees and owners in Multan comprising of 105 individuals by utilizing a purposive inspecting strategy. The information is gathered by overview technique through meetings, surveys and Questionnaire. The result of data analysis using SPSS demonstrate that the significant and positive influence of business innovation, entrepreneur competencies, quality management towards fashion performance industry. Performance significantly and positively impacts on competitive advantage. Based on the judgments of this study, innovation capabilities and fashion performance industry can be enhanced through the development of business innovation, entrepreneur capabilities, and quality management.

Key words: innovation capabilities, batik, quality management, business innovation

I. INTRODUCTION

For the development and progress of any country Batik fashion industry plays a vital and important role. Batik Fashion industry is playing a crucial role in the economy growth of a country. No doubt it is the large sector to play its role for country. Discussing about art, clothing, fashion is hard but not of clothing. But influence of clothing is much more important when we discuss about fashion. Batik Fashion industry has grown by leaps and bounds in last 15 to 20 years. To achieve high ratio and increased we can attained this by innovation capabilities. Researches of the view that implementation of innovation capabilities is a main vehicle for any firm adaption and change to improve firm performance especially under these conditions. Research work on batik fashion industry is little or no and its implementation in accordance with the innovation capabilities which will directly relate with the performance of the firms. Innovation capability is the ability to develop new products according to markets demands (Adler, shenbar, 1990).