Online Shopping Behaviours on Apparel Products among University Students

International Journal of Research and Innovation in Social Science (IJRISS) | Volume II, Issue XII, December 2018 | ISSN 2454–6186

Online Shopping Behaviours on Apparel Products among University Students

M.N.Najihah1, Z.M. Lukman2, M.Y. Kamal3, C. Azlini4, R. Normala5

1,2,3,4,5Faculty of Applied Social Sciences, Universiti Sultan Zainal Abidin, Terengganu, Malaysia.

Abstract-Shopping for apparel products online is increasingly popular among Malaysians, especially university students. It is very easy, and consumer can save time since all transactions can be done online without going to the store. This facility is very suitable for students in order to get the products easily and quickly due to time constraints. Therefore, this study was conducted to investigate the online shopping behaviours on apparel products among students of University Sultan Zainal Abidin (UniSZA). This study uses descriptive method, which is the frequency and percentage statistics to fulfill the objectives of the study. The study aimed to identify the factors that encourage UniSZA students to purchase apparel products online and understand the behaviour of UniSZA students when purchasing apparel products using online system. The study was conducted at University Sultan Zainal Abidin (UniSZA), which is located in Kuala Nerus district, Terengganu. This study uses quantitative methods. Respondents in this study consist of students aged 18 to 26 years and above. This study involved 473 respondents, consisting of 121 male students and 352 female students. This study uses the research data collection methods. Based on the results obtained, the main factor that motivates students to purchase apparel products online is time-saving.

Keywords- Online shopping, shopping factors, apparel products, university student, UniSZA


Shopping for apparel products online is a new form of business that has affected traders today and has begun to rise rapidly since the early 90’s [1]. Online business, also known as e-commerce, has become a phenomenon among traders, including Malaysia [2]. Girard et al. (2003) stated that, nowadays, online business methods are among the business mediums that have been applied by traders [3]. Most traders who sell products online are more likely to advertise their products through social media such as Facebook, Instagram, Whatsapp, Telegram, Twitter and certain websites to promote their products [4]. In this way, they can introduce their products, expand their business and attract more customers [5].

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