Green Energy Strategies on Sustainable Development Goal Seven on Affordable Clean Energy at Kenya Electricity Generating Company Limited

International Journal of Research and Innovation in Social Science (IJRISS) | Volume III, Issue I, January 2019 | ISSN 2454–6186

Green Energy Strategies on Sustainable Development Goal Seven on Affordable Clean Energy at Kenya Electricity Generating Company Limited

Samuel Olinjo, Joyce Mugure Nderitu, Honnon Samuel Kosney

Business Administration, University of Nairobi, Kenya

Abstract: – The strong forces arising from the dynamic environment has made organizations in today’s world to re-think on how to do business in order to fully satisfy their stakeholders and remain relevant in the unfolding dispensation. In any given business environment, innovative adoption strategy has to be employed to provide tactical mode that satisfy the customers. The purpose of this study was to establish the effects of green energy strategies and united nations sustainable development goal on affordable clean energy in Kenya; A case study of Kenya Electricity Generating Company Limited (KenGen). The researcher adopted a case study design with a census Population of 10 respondents comprising of the Chief Executive Officer and 9 Executive Directors who forms the executive board committee at KenGen. The findings of the study indicated that green energy strategies are adopted for the provisions of affordable clean green energy for the organization. The Kenya electricity generating company considers green energy strategies to be valuable tools as they help in attaining the strategic goals while ensuring the energy is affordable, reliable and sustainable to the consumers. The study recommends that the organization should increase the investment in training employees on the green energy strategies for it is a good way to enhance the adoption of the green energy strategies and their operationalization. The strategic planning should also be incorporated in these strategies for it will ensure that the strategies are achieved and will allow creativity and innovation to the strategies hence, facilitate the achievement for the affordability of clean green energy.

Keywords: Green Energy Strategies, Sustainable Development Goal, Kenya Electricity Generation Company Limited, Affordable Clean Energy

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