Attitude of Fish Farmers towards Communication Media in Receiving Technological Information

International Journal of Research and Innovation in Social Science (IJRISS) | Volume II, Issue XII, December 2018 | ISSN 2454–6186

Attitude of Fish Farmers towards Communication Media in Receiving Technological Information

Md. Suzan Khan, Md. Hammadur Rahman

Bangladesh Agricultural University, Mymensingh, Bangladesh

Abstract: – This paper seeks to find out the fish farmers attitude towards communication media in receiving technological information. Ten types of communication media (ICT, print and electronic media) and facilities were considered for the study. Data were obtained from a random sample of 120 farmers. The study was conducted in Kalihati upazila of Tangail district of Bangladesh during September to October, 2015. A pre-tested interview schedule was used for collection of data. Appropriate scales were developed and used in order to measure the concerned variables. Majority (65.83%) of the farmers were found to favorable attitude towards communication media. Rests of all (34.17%) were found to unfavorable attitude towards communication media in receiving technological information. Fish farmers’ characteristics such as education, farm size, pond size, Organizational participation, Cosmopoliteness and use of mass media correlated positively with the attitude towards communication media while age, family size and annual family income had no significant relationship with attitude towards communication media. The findings of the present study could be useful for fisheries extension policy makers and fisheries extensionists.

I. INTRODUCTION

Aquaculture is the fastest growing food production sector in the world which plays a significant role in the economy in term of food, nutrition, income, employment and foreign exchange earnings (Chowdhury et al., 2015). In Bangladesh aquaculture is speedily spreading in recent years. The fish production of Bangladesh in 2014-15 is 36.84 lac metric tons, where production from culture fisheries is 55.15%. Bangladesh ranks 5th in closed water fish production (DOF, 2016).

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