A Study on the Necessity of the Utilization of the New Managerial Concepts for the Increased Productivity of the Televising News Room

International Journal of Research and Innovation in Social Science (IJRISS) | Volume II, Issue XI, November 2018 | ISSN 2454–6186

 A Study on the Necessity of the Utilization of the New Managerial Concepts for the Increased Productivity of the Televising News Room

Gunasekara, H.D.E.

Sri Lanka Broadcasting Corporation

Abstract: It has become timely necessity to utilise new management concepts to increase the productivity of the television news room. New managerial concepts such as Planning, organizing, administration, leadership, motivation, assessments and encouragements, brain storming discussions, performance review and feedback are being used fully in the news sections of the developed world. Do the television news managers of Sri Lanka utilise the new managerial concepts productively? If yes, how?. Inquiring the effects of the new managerial concepts on the productivity of the television news room is the aim of the research. The television news managers of Sri Lanka do not utilise the new managerial concepts effectively is the Hypothesis of the research. Interview method and participatory observation are the 2 main Primary data gathering methods. Planning reports, progress reports, annual reports, copies of news, shift duty roster and other files of the 6 television news rooms including documents pertaining to the subject are the secondary data gathering methods. Amongst the multiple local media Only 6 television news rooms were selected for the research while the research focused only on the new managerial concept out of the broad subject area in the management. 5 out of 6 television news rooms studied did not utilise new managerial concepts productively as a whole. It is 83.33%. Many news managers has turned to imitate international news channels and do not adhere to due managerial procedure in recruitment for news section. Manager concentrates only on the outside training. They don’t even follow an assessment procedure as per accepted managerial rules. All the news managers agreed on the quality of the news it was revealed that there are internal issues on it. Confirming the hypothesis, Main conclusion was that the news section of the local televisions do not utilise the new managerial concepts productively. To offer better quality news the rough Television media, Television news managers should utilise new managerial concepts. It will lead for effective and productive activities in the television news section.

Keywords: Management, Managers, News, Research, Television

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