A Study of Brand Image on Consumer Buying Behaviour at Big Bazaar Bangalore
- September 16, 2018
- Posted by: RSIS
- Category: Management
International Journal of Research and Scientific Innovation (IJRSI) | Volume V, Issue IX, September 2018 | ISSN 2321–2705
Prof. Raghavendran V
Controller of Examinations and Professor, MIT-World Peace University, Pune, Maharashtra, India
Abstract:-Brand image on consumer buying behaviour is at the show of buying the product and services. Consumers are influenced by different social, psychological, cultural and behavioural situation. Primary Data was collected through survey method by distributing questionnaire, Interview, Observation and Secondary Data were taken from Books, Magazines, Websites, and Newspapers. 500 respondents were taken for the research.
Brand image on consumer buying behaviour depends on once inner expectation. The need of the project is to study the consumer insights while buying a product or services. A consumer will decide which product or services to buy and not to buy the need and taste also implies while buying his or her choice of product or services.
II. OBJECTIVES OF THE STUDY
1. To know individual buying pattern of customers at Bangalore Big Bazaar.
2. To understand the impact of brand image on consumer buying behaviour at Big Bazaar.
3. To identify the satisfaction level of consumer in buying product in Big Bazaar.
4. To suggest the factors of improvement in order to build strong brand image of Big Bazaar.
III. SCOPE OF THE STUDY
The study is conducted at Big Bazaar Old madras road Bangalore. Its purpose is to understand the Organization structure, the various departments their verity style, its competitor and to analyse the strength and weakness of the company.
IV. METHODOLOGY ADOPTED
Primary Data: Primary data was collected through survey method by distributing questionnaire, Interview, Observation. Secondary Data: Books, Magazines, Websites, Newspapers. Sampling method: Convenient Sampling, Sample size: 500