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Showing results 1 to 95 of 95 articles

Advanced AI Chatbots for Enhanced Customer Interaction: A Comprehensive Review of Emerging Trends and Future Directions

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The Effects of Recession on Consumer Buying Behavior towards Shopping and Brand Switching

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Factors Influencing Brand Community Commitment in Social Media: Evidence in Malaysia

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The Relationship between Influences Credibility and Student Purchase Intentions: The Role of Attractiveness, Trustworthiness and Expertise

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Disentangling the Influence of Brand Equity on Customer Satisfaction: A Perspective from Mobile Phone Users in Malaysia

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Experiential Marketing Strategies for Community-Based Traditional Liquor Tourism in Wang Chin District, Phrae Province, Thailand

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The Influence of Retail Environment and In-Store Promotions on Organic Food Sales: A Conceptual Framework

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Influencer Marketing and Consumer Purchase Decisions in the Fashion Industry: A Comprehensive Analysis

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Relationship between Price Focus Positioning and Market Performance of Insurance Firms in Kenya

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The Role of Relational Experiences, Mindfulness and Psychological Needs in Shaping Prosocial Behaviors of Retail Salesforce at Work.

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Click, Trust, Purchase: The Roles of Attitude, Subjective Norms, Perceived Behavioural Control and Trust in Shaping Online Consumer Buying Behaviour

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The Impact of Starbucks’ Corporate Social Responsibility Strategy on Brand Loyalty in China

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Nexus Between Brand Focus Positioning and Market Performance of Insurance Firms in Kenya

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Agile Interaction in Social Media and Brand Equity: A Moderator Effect using Smart PLS

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Analysing Social Media Marketing Variables as Predictors of Entrepreneurship Development among Small and Medium Scale Enterprises in Ekiti State, Nigeria

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Triangulating A Mixed-Method Approach to Design Sustainable a Solar Energy Decision-Making Framework: A Malaysian Residential Perspective

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Leveraging on Social Media and Digital Marketing to Enhance Youth Entrepreneurship Success

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Impact of Naira Devaluation on Small & Medium Scale Enterprises (SMEs) in Nigeria: A Survey of South-South States, Nigeria

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AI Customer Engagement Strategies on Enterprise Growth in Kenya: Adaptation and Navigation

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The Trust Pathway: Mediating Effects of Trust between Perceived Authenticity, Real-Time Interaction, and Generation Z’s Purchase Intentions

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The Consumer Behavior of Generation Z: An Impact in Modern Marketing Innovations

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Branding and its Relationship with Ethical Marketing: An Empirical Study on Iraqi Delivery Companies

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The Impact of Marketing Strategies on Sales Performance: An Analysis of the 4Ps among OTOP Entrepreneurs

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Factors Influencing the Online Grocery Shopping Intention among the Elderly Population in Sri Lanka

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The Effect of Promotional Strategies on Sales in Live Streaming Commerce: An Empirical Study in Malaysia

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Income and Peer Group Influence on Purchase of Telephone Gadgets in Abuja, Nigeria

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Branding and Consumer Purchase Decision of Fast-Moving Consumer Goods (FMCG) in Akwa Ibom State, Nigeria

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The Mediating Effect of Brand Community Commitment on the Relationship between Brand Trust, Brand Love and Customer Citizenship Behavior: Evidence from Malaysia

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Consumer Attitudes Towards Viral Marketing in Promoting Melaka’s Historical and Culinary Tourism: A Quantitative Study

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The Impact of Digital Marketing and Contextual Factors on the Sustainability of Retailers in Traditional Open Markets: A Study of Selected Markets in Ibadan, Oyo State, Nigeria

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Rice Distribution Structure: the Reality or Political Propaganda of Php 20.00/Kilo Price of Rice in the Market?

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The Influence of E-Marketing on Sales Performance among E-Commerce Entrepreneurs, a Case Study of Ilala District

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Exploring Consumer Purchasing Decision towards Halal Food Products among University Students in Malaysia using 4P Marketing Mix Theory

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Service Quality and Consumer Patronage of Food Vendors in Private Universities: A Study of Bells University of Technology Ota, Ogun State, Nigeria

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Influence of Branding on Consumer Preference of Fashion Fabrics:  Study of Consumers on Awka, Metropolis, Anambra State, Nigeria

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Influence of Private Television Advertisement on Consumer Buying Behaviour: A Case Study of Azam TV

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The Effect of Digital Banking on Consumer Behaviour and Marketing Strategies in Cameroon

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The Effects of Cooperative Brand Experience, Length of Membership and Members Loyalty: A Proposed Value Co-Creation Behavior Conceptual Framework

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The Advertising of Smartphones: Discourses of Assurance, Functionality and Experience

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The Impact of Marketing Strategy on Entrepreneurial Success: Exploring the Mediating Role of Technological Advancement through an Advanced Hierarchical Approach

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The Relationship Between Attitude on Personalised Advertising and Buying Behaviour Among Millennials in Malaysia

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A Comprehensive Literature Review Study of Comparative Effectiveness of Price Information in Advertisement towards Viewer Engagement on Social Media

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Analysis Of Brand Love On English Football Teams

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The Influence Of Service Quality And Experiential Marketing On Revisit Intention Through Customer Satisfaction With Social Media Instagram As A Moderator Variable

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How Customers Decide: Unveiling the Drivers of Customers’ Online Purchase Behavior on Online Food Delivery Apps

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The Impact of Brand Experience on Brand Consciousness of Customers in the Airline Industry

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The Impact of Brand Experience, Communication, and Attachment in Enhancing Brand Consciousness: A Conceptual Study of Airline Industry

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The Impact of Social Media Influence, Digital Payment Convenience, and Brand Equity on Impulse Purchase Behavior: A Structural Equation Modeling Approach

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Influence of Volume of Online Customers’ Reviews on Hotel Reservations in Tanzania

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A Review on Pharmaceutical Marketing Strategies from Medical Representatives in Doctors’ Prescribing Decisions

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How Does the Marketing Mix Influence Green Purchase Intention Among Personal Care and Cosmetics Customers

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Analyzing the Impact of Privacy Concerns on Consumer Behavior

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Decoding Advertisement: Unpacking the Influence of Different Type of Advertisement on Consumer Emotion and Purchase Intention

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Consumer Perception of Eco-Friendly Apparel: Insights from Bangladesh’s RMG Sector

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A Systematic Literature Review on the Attitude-Behaviour Divides in Favour of Sustainable Consumption

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Social Marketing and the Management of Youth Restiveness in Nigeria’s Oil-Producing Region

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Social Factors Influencing Purchase of Branded Apparel among Rizal Memorial Institute of Dapitan City Incorporated Employees

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How Seniors Find Youth and Joy in Luxury: From Paris to Tunis

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Sustainability and Technology Influence Towards Hotels Guest Satisfaction

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Marketing Manager’s Perceptions and Their Roles in Measuring Strategic Performance

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Navigating the Complexities of Global Marketing

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From Refueling the Tank to Refilling the Stomach: The Predictors of Gas Station Foodservice Outlets towards Customer Perspectives

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The Clean Beauty: Factors Affecting Organic Cosmetics Purchase Intention among Malaysian Millennials

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The Influence of Marketing Strategies on Educational Waqf: Impact on Community Support

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Marketing Strategies as a Catalyst for Community Involvement in Educational Waqf

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How Loyal are You? Factors Influencing Consumer Brand Loyalty among Smartphone Users in Malaysia

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Educating Brands? How Integrating Behavioural Insights, Influential Marketing and Consumer Decision-Making Can Elevate Consumer Literacy in Fashion Branding.

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Personalization Strategies and Customer Loyalty among Deposit-Taking SACCOs in Western Kenya

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Brand Supportive Behavior among Insurance Agents in Malaysia

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“Marketing is Everything”

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Market Development Strategy and the Performance of Chartered Universities in Kenya

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The Effect of Social Media Marketing on Consumer Behavior in the Georgian Tourism Industry

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Exploring Professional Practices in Influencer Marketing: A Study of Advertising Agencies in Nigeria

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Social Class and Choice of Fast-Moving Consumer Healthcare Products Among Women in Southeast Nigeria.

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An Insights of Tourist Motivation and Implications for Tourism Marketing Plan

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Urban Regeneration and Housing Market Dynamics: Examining the Impact of Brownfield Sites in Malaysia

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The Influence of Supply Chain Responsiveness Elements on Order Fill Rate in Apparel Industry. A Case Study of Apparel Shops in Harare CBD.

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Determiners of Family Life Cycle as a Demographic Segmentation Practices on Consumer Choice of Ready to Wear Clothes in Kenya

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The Study of Integrated Marketing Communication for Medical Tourism in Thailand

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Enviropreneurial Marketing Strategies on Sustainability of Cement Industry in Kenya

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Mediating Role of Self Congruity on Retail Patronage Decisions among Supermarket Shoppers in Kenya

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The Influence of Maternity Wear Brand Image Innovation Elements on Consumer Behavior: A Grounded Theory Study

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Consumer Preferences of Accommodation Facilities’ Promotional Tool in Solano, Nueva Vizcaya

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Review Study About Marketing Strategies Implemented During Covid -19 Pandemic in Both Global and Sri Lankan Context

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Effect of Segment Reporting Practice on Investors Decision Making: A Comparative Analysis of Nigeria and South Africa

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Social Influence, Self-Efficacy, Trust, and Corporate Digital Responsibility in Adoption of E-Marketing

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Assessing 360-Degree Guided Virtual Tour Video as a Viable Tourism Destination Marketing Tool: An Affective Appraisal Theory Approach

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Evaluating the Socioeconomic Factors and Distribution Challenges in Retail Dried Catfish Marketing: A Case Study of Akure South Local Government Area, Ondo State, Nigeria

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The Influence of Covid -19 on Human Resources Management at Marymount Teachers College in Mutare

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Consumer’s Attitude and Eco-Friendly Products among Selected Vegetable Suppliers in Panabo City Supermarket

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Market Share and Price-Setting Behaviour in Bilateral Areas: Evidence from Bambara Groundnut Markets in Nigeria

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Perceptions of users living with Disabilities towards Academic Library Services: A Marketing and Quality Assurance Approach.

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Effects of Political Advertising on Voters Participation in Elections: A Study of 2019 General Election Participants in Anambra State

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Political Marketing: A Third Force in Political Campaign

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Consumer responses towards Online Behavioural Advertising (OBA) on Facebook

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